LOGOS & ASSETS
- THE GARGOYLE
- THE STONE PHILOSOPHY
- THE LOGO
- USE THE LOGO IN WHITE OR BLACK
- LOGO SIZE & SPACING
- LOGO DON'TS
- COMPANY TYPEFACES
For centuries, gargoyles have been attributed with the power to ward off evil spirits. Since 1996, our gargoyle has helped us ward off cheap ingredients, pasteurization and chemical additives…the modern-day evil spirits of beer!
Stone is famous for brewing bold, big-character beers without regard for style guidelines or focus groups. We make the beers we do because we love them, plain and simple.
The Stone Brewing logo recently underwent a change that involved dropping the “CO.” in the wording. When referencing our name, please refer to us as Stone Brewing and pay special attention to using the current version of the logo.
Any materials that use the Stone logo must be sent to our creative team for approval at firstname.lastname@example.org. We will respond to you in a timely manner to let you know if your art piece has been approved.
The primary logo should appear no smaller than 2” wide. For small spaces, please use the text-only version, which should not appear smaller than .75” wide.
To ensure you are using the logo correctly, make sure
the right side of the gargoyle’s face is the light side. A rule of thumb to remember: RIGHT IS LIGHT.
These typefaces are to be used in all printed and digital materials. The logo typeface cannot be used on any materials for the company or on materials where the Stone logo is present.